First things first, the name is the core of the philosophy of the brand. Patencials is a reiteration of the word potential. The plural form of the word aims to evoke a community feeling, adds a more inviting tone to the brand world we are curating.
The message is to reach your physical and athletic potential. To break yourself of the limitations your mind and society conditions you in. Hence the slogan "chasin' human potential". This philosophy is deeply inspired by the movie franchise Matrix, which shares the same message in a different format. We hold the belief that the mind is the only limit to what the human body is capable of; if you feel like you can’t go anymore, you’re only at your 40%. (That doesn’t mean to overtrain yourself into the ground, rest is part of the struggle too.)
Patencials is a running brand at its core. The product line is built for runners. We started this because running has always been my favourite form of movement, there’s this beautiful, cathartic kind of pain to it. And honestly, no brand out there truly inspired us or matched the visual world we had in mind. So I decided to build it myself. This brand is our way of turning that vision into something real.
In 2023 we have founded Patencials to create a community and to bring a more aesthetic design into the dull world of running clothing. So far we are growing fast and just like in running we are not aiming to stop.
Chasin’ human potential.
Patencials.